A different strategy

Lennard’s latest piece is an example of the original content we have produced, and how we put a new spin on the demographics of advertising. Films produced in the fragrance category tend to have enormous budgets and therefore rarely seek out a selective audience.  Although there are many newcomers in the fragrance world, few have actually gone out and made a commercial.  

The Devil Wore Crimson revs up the perfume commercial from the familiar theme of Romeo & Juliette, to something a more sinfull generation might buy into.  Live fast, die young, and sin: a darker vision of beauty.  

Targeting a smaller demographic offers the possibility for a new fragrance advertiser to get their product into a viral marketplace without the millions of dollars a mega brand would need to spend.